Our journey
Our story started with a simple idea
Small business powers New Zealand—and we bloody love it. We’re here to champion Kiwi-owned businesses with smart, local marketing that helps you stand out and grow.
Our values
At the heart of CHARLi are our core values – Back the Locals, Keep It Straight, Focus on What Works, and Own the Outcome. These values shape how we show up, the strategies we build, and the results we deliver for Kiwi businesses every day.
Our approach
We take the time to really get to know your business, your challenges, and what success looks like for you. Then, we craft straightforward strategies and work closely with you at every step — making sure your marketing actually delivers results that matter.
Our team
Meet CHARLi
Despite the name, there's no actual Charli here — it’s just me, Reuben. I started CHARLi Digital to bring hands-on, honest, and effective marketing support to Kiwi businesses. You won’t get passed around a big team — you’ll work directly with someone who’s invested in your success.
