Our journey
Why I wanted to work with Marlborough businesses
I grew up in Blenheim, so I know what running a business here actually looks like. Small operators, tight margins, and word of mouth doing a lot of the heavy lifting. After a Bachelor of Commerce majoring in Marketing in Wellington, I went to Australia and worked at the country’s fastest growing marketing agency, according to the Financial Review, running campaigns for some of its biggest brands.
CHARLi exists because that standard of work shouldn’t only be available to companies with big budgets. Marlborough businesses deserve the same, and most have never had access to it.
WHAT I DO
Four ways I help Blenheim businesses get more customers
01
Paid social
Facebook and Instagram ads that reach people in Marlborough who are actually likely to buy, not just anyone with a pulse.
02
Google Ads
You show up the moment someone in Blenheim searches for what you sell. No waiting months to rank.
03
Search engine optimisation
The slower, cheaper one. Getting your business found on Google for the things locals actually type in.
04
Measurement that holds up
Knowing which of the above brought the sale in. Most businesses can’t tell you, and it costs them money every month.
LOCAL WORK
I already work with Marlborough businesses
Not a portfolio of logos from the other side of the world. Operators down the road, with the same problems as you.
Measurement first, then media
Before I spend a dollar of your budget, I make sure we can both see what it is doing. Which ads bring in sales, which ones quietly waste money, and whether the reports match what actually lands in your bank. Most agencies skip this step, which is why so few can tell you what worked.
What you will not get
No jargon you have to decode, no dashboard you never open, and no monthly report built to make me look good. If something is not working, you will hear it from me before you notice it yourself. That is easier to do when you only work with a handful of businesses, which is the point.
Our team
Meet CHARLi
A Bachelor of Commerce majoring in Marketing in Wellington, then Australia’s fastest growing marketing agency, according to the Financial Review, running campaigns for some of Australia’s biggest brands. Now that same work goes into Kiwi businesses, where budgets are tighter and every dollar has to be accounted for.
COMMON QUESTIONS
Working with a marketing agency in Blenheim
Do I need to be based in Blenheim to work with you?
No. Most of what I do happens in your ad accounts and your analytics, so it works the same whether you are in Blenheim, Picton, Nelson or anywhere else in New Zealand. Being from Marlborough just means I understand the market you are selling into.
How much does digital marketing cost in Blenheim?
It depends on what you are spending on ads and how much of it is currently being wasted. That is why I start with a $299 Analytics Autopsy rather than a proposal. You find out what is actually broken before anyone talks about a retainer.
How long before I see results?
Paid ads start producing data within days and meaningful patterns within a few weeks. Search engine optimisation is a longer game, usually months. Anyone promising faster than that on either is guessing.
What kinds of businesses do you work with?
Tourism operators, healthcare, trades, finance, ecommerce and plenty in between. The industry matters far less than whether you are spending enough on advertising for the waste to be worth finding. The problem is the same everywhere: the sale happens somewhere your reporting cannot see, so you end up guessing which ads earned it.
Not sure what your marketing needs?
Tell me what you are working with and I will tell you straight whether I can help. No pitch, no obligation, and no hard sell if it is not a fit.