Local Area Marketing
Our strategic planning services help businesses define their vision, set objectives, and develop plans to achieve their goals.
What We Offer
Local Targeting – Ads that focus on your neighbourhood, town, or region.
Audience Insights – Understand who you’re really talking to.
Channel Strategy – Know where your ads should go (and where they shouldn’t).
Why CHARLi
We know Kiwi markets
We keep it simple
We make local work hard
Local Area Marketing Services
Local Area Marketing (LAM) is all about showing up where it matters most — right in your backyard. At CHARLi Digital, we help small to medium New Zealand businesses increase visibility, relevance, and trust in their local communities. Whether you’ve got one storefront or a few, we develop tailored digital strategies that connect you with the people who are most likely to walk through your door, call your number, or book your service.
Creating Local Connections That Matter
Local marketing is more than just geotargeted ads — it’s about crafting strategies that feel native to your neighbourhood. We start by learning about your local landscape: your ideal customers, how they search, where they spend time online, and what makes them tick. From there, we build a strategy that uses platforms like Google and Meta to put your business front and centre when locals are looking — or even when they’re not, but should be.
Tailored Campaigns for Kiwi Businesses
Every region, town, and suburb in Aotearoa has its own character, and we think your marketing should reflect that. That’s why we customise each campaign around your business goals, seasonality, and location. Whether you’re a tradie in Tauranga, a physio in Palmerston North, or a café in Christchurch — we adapt our tools and tactics to your specific patch. No cookie-cutter campaigns here — just strategies that speak your customers’ language and drive action where you need it.
Partnerships Built on Local Success
We work closely with you and your team to align every marketing move with your business objectives and community values. You’ll always know what we’re doing, why it matters, and how it’s performing. From in-store promotions supported by geo-targeted ads to campaigns that build long-term brand equity, we treat your local market like our own — because we know how personal business can be in New Zealand.
Real Results, Right Around the Corner
CHARLi’s Local Area Marketing services don’t just boost brand awareness — they bring you more leads, more foot traffic, and more loyalty from the people in your neighbourhood. Our insights help you uncover opportunities, stay ahead of competitors, and build a lasting presence in your region. If you’re ready to make your business the go-to local choice, CHARLi’s ready to help you get there.