Your analytics are hiding revenue from you.
We show you exactly how much: the dollar gap between what your reports say you earned and what your bank actually took.
One 15-minute call to get set up · Report in 3 business days · $299 credited to your fix
The one number
The reconciliation gap is the difference between what your analytics claim you earned and what actually landed in your account. That gap is revenue your ad platforms cannot see, and what a platform cannot measure, it cannot optimise toward. So it spends your budget targeting the wrong people.
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Checkpoints we run
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Point health score
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Business days to delivery
What you get
$299, one payment, fixed scope. Credited in full against your fix project if you want one.
How it works
Two short calls. That is your whole involvement.
01
Book 15 minutes
We grant access together on the call, so there is nothing for you to prepare. Read-only to your analytics, tag manager, ad accounts and booking or ecommerce platform.
02
Get your report in 3 days
51 checkpoints, a score out of 100, your gap in dollars, and a fix list in the order worth doing.
03
We go through it together
A 30-minute call where we go through the report together: what is broken, what it is costing you, and what to fix first.
The three leaks
Three ways broken tracking quietly costs you money
You can’t tell whether to spend more or pull back
Because you don’t know what your marketing is really returning, every budget decision is a guess dressed up as data.
RETURN ON $8,400 SPEND — MARCH
1.2x
?
COULD BE ANYWHERE IN HERE
4.6x
LOSING MONEY
PRINTING MONEY
3.4x SPREAD
Same spend. No way to know.
BOOKINGS MATCHED TO REVENUE
Google Ads
$4,820
Meta
$2,140
Organic
$1,090
Unmatched
$22,300
Counted twice
$9,400
You can’t tell which ads are actually working
Your booking system has every booking. Your ad reports have a different set: some never arrive at all, and some get counted twice over. So the return you are shown is not the return you got, and you cannot tell which ads deserve more money and which are burning it. We match the two up and show you.
Your ads are chasing the wrong people, and you’re paying for it
Google and Meta learn from whoever books. Feed them a fraction of your bookings and they only ever learn a fraction of who your customer is, so your ads keep landing in front of people who were never going to book.
AUDIENCE SIGNAL SENT BACK
ONLY 34% SENT BACK
Two thirds of your real audience never reaches the platforms.
Proof
A New Zealand tour operator was losing the source of every sale made through their booking engine, so paid and organic looked far weaker than they really were. We found it and rebuilt their tracking so every booking now ties back to what actually earned it.
Case studies
Two accounts we took apart, and what was hiding in them
TOURISM · MARLBOROUGH
66
BOOKINGS A MONTH THEY COULDN’T TRACE
Every booking made through their booking engine was arriving with nothing attached to say what brought that customer in. The marketing that actually filled those seats was getting no credit for it. We found the break and rebuilt the tracking, so every booking now ties back to what earned it.
WHAT THEIR ADS NOW CHASE
ADS NO LONGER PAID FOR OVERSEAS
FINANCE · NEW ZEALAND
3
BIGGEST SOURCES OF ENQUIRIES, NEVER COUNTED
Their reporting was carefully counting things that no longer happened, while the three biggest sources of enquiries on the mortgages side were not being recorded at all. We rebuilt what counts as a result, so every real enquiry is now tracked across both sub-brands.
HAD BEEN FILED UNDER THE WRONG SUB-BRAND
STILL CONNECTED TO THEIR DATA. BOTH REMOVED.
Who runs it
I run every Autopsy myself.
I’m Reuben Hill. I run CHARLi Digital, and I do every Autopsy personally. There is no junior working through a checklist, and nothing is outsourced.
I spend most of my week inside the analytics and ad accounts of ecommerce and tourism brands. That is how I know what a broken setup actually costs: bookings arriving with no idea what caused them, ad platforms quietly taught to chase the wrong people, and owners making budget calls on numbers that were never right.
Three business days after you give me access, you will know exactly what yours is doing.
Reuben Hill
FOUNDER, CHARLI DIGITAL
The investment
Whats the investment, and what comes after.
Fixed scope, one payment, and the report is yours whether or not we go any further. If you want me to fix what I find, the $299 comes off that project in full.
$299
One payment. Fixed scope. Credited in full against your fix project.
We set up access together on a 15-minute call. Your report lands within 3 business days.
Before you book
Straight answers, including who this isn’t for
How does it actually start?
Who is this for?
Who is it not for?
What do you need from me?
What if my tracking turns out to be fine?
Does the $299 include the fixes?
What happens after I get the report?
$299, one payment, fixed scope. We set up access on a 15-minute call and your report lands within 3 business days.
Credited in full against your fix project. No obligation to use me for it.