blue red and green letters illustration

Media Buying

We review your media buying across paid search and paid social—assessing budget allocation, bidding strategies, and channel performance to identify where your spend can work harder.

What We Offer

  • Channel Planning – Pick the right platforms for your goals.

  • Budget Allocation – Spend smarter, not more.

  • Performance Monitoring – We tweak as we go, so nothing gets stale.

Why CHARLi

  • Transparent budgeting

  • No fluff—just results

  • Ongoing support, not set-and-forget

Media Buying Services

Media buying is all about putting your message in the right place, at the right time, for the right price. At CHARLi Digital, we specialise in helping NZ businesses get more value from every advertising dollar by making smart, strategic media placements across digital platforms. Whether you're running a seasonal sale, launching a new service, or building long-term brand awareness — we make sure your budget works hard (and smart).

Smarter Spending, Bigger Impact

There’s no point showing your ad to someone who couldn’t care less. Our media buying approach is focused on reaching the right people — not just lots of people. That means precise targeting, channel selection based on real behaviour, and creative placements that cut through the noise. Whether it’s Meta, Google, YouTube, or a mix of them all, we negotiate, plan, and optimise campaigns to deliver maximum bang for buck.

Flexible Strategies for Growing Brands

We know that no two Kiwi businesses are the same. That’s why our media buying isn’t locked into set-and-forget plans. Instead, we adapt your strategy based on your goals, budget, and what's happening in your market. Need a burst of leads this month? We’ll go heavy on short-term performance. Want to build trust and brand awareness over time? We'll dial in reach and frequency across the right channels. Whatever your objective, we align spend with strategy — not the other way around.

Transparent, Hands-On Partnership

With CHARLi, you’re never left in the dark. We keep you in the loop with clear reporting and open communication, so you always know what’s working and why. We don’t just push ads live and walk away — we monitor, test, tweak, and improve, so your campaigns keep evolving and your results keep growing. Think of us as your media-buying sidekick — minus the jargon and big-agency bloat.

Maximise Your ROI, Minimise the Waste

We don’t believe in vanity metrics. Our media buying services are designed to drive real business outcomes — more leads, more sales, more growth. By combining local knowledge with platform expertise, we ensure every cent of your ad spend is working hard to move the needle. If you want to get more out of your marketing budget without the guesswork, CHARLi’s media buying team is ready to roll.